Lovechild 1979

Pre-Fall 2025

The house by the sea

From the serene minimalism and architectural mastery of Eileen Gray’s summerhouse on the French Riviera, the Pre-Fall 2025 collection captures the essence of functional elegance and coastal sophistication.

The expressions of iconic Irish designer and architect Eileen Gray, became the main ingredient for the Lovechild 1979 Pre-Fall 2025 collection - exploring the delicate balance of functionality and design. Alongside Gray’s modernist designs, lacquered furniture and her famed summerhouse, Villa E1017, the collection reimagines sharp minimalism with a thoughtful focus on comfort.

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Studying Gray’s attention to form and negative space, this collection introduces structured elements and tactile surfaces, with an emphasis on timeless utility. The silhouettes evoke an interplay between the clean lines of 1920s architecture and the soft, fluid movement of the French Riviera. With silhouettes like shortened blouses with volume, tailored narrow pants, square-shaped miniskirts, and light, delicate merino wool polos — the latter made with sustainable materials to reflect our ongoing commitment to eco-conscious fashion.

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The collection's palette, influenced by the serene hues of Roquebrune-Cap-Martin, ranges from deep navy and crisp white to warm beige and pale blue, accented by brushstroke prints and textural stripes. Materials like cotton poplin, over-dimensioned broderie anglaise, and raw denim bring a tactile depth to the clean, minimalist shapes.

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Presented in a setting reminiscent of Gray’s modernist aesthetic, the collection embraces the seamless blend of comfort and elegance, creating a wardrobe that transitions effortlessly from day to night, from office attire to weekend. Each garment is constructed to embody the duality of modern life, with a focus on innovation, practicality, and timeless design.

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The Pre-Fall 2025 season thoughtfully reimagines Gray’s work and legacy, offering a refined take on contemporary dressing in an everyday setting, where form and function effortlessly come together.